Three upside is destined to a purely two-dimensional codes Enterprise fire too long

QR does now fire, into the two-dimensionalmobile dvr codes industry company has reached hundreds. Two-dimensional codes fire, two dimensional company fire you? I look up and intelligent snapshots, two well-known enterprises to have a look in the QR code QR company status.

I look up claim to have 50 million users, smart snapshot also said he has 30 million users. They have so many users? Even though they ring so many users, can logically form a profit model?

First, even if both QR well-known enterprises in the area, in fact, is not truly car dvr a huge user base. Because of their advocacy of figures is not the actual number of users, but only of cell phone software in the Android and Apple's app store downloads.

According to the law of General app, 100 downloads, really only 10% active users. With the passage of time, this 10% also gradually lost, need to keep new users to add. Therefore, everywhere I look are smart snapshot, at best, millions of active user, formation as far as micro-huge user base of millions of levels. Therefore, relying on accumulation of a large number of users, then the profit model of routine would be unable to form.

Secondly, even if the accumulated a huge amount of user, in the area of two-dimensional codes, vehicle dvr can form a real business model?

I look positively develops online database resources, data collected ground retail spend considerable human; also of Access database, offered by guided shopping pumped into, but these have been validated is utterly inadequate and do not have adequate profitability.

Smart snapshot, is initially positioned to develop client-side user, then attempt to make the solution, now began to do marketing investment, twice a year management orientation adjustment, confused, almost no profitability.

Secondly, mobile dvr the QR code itself as an open source technology, and without too many technical barriers. QR code itself is not core, as hosted information media, it only applies on in depth in order to obtain a better development of the industry, two-dimensional code behind research and development capabilities, as well as the application of industry design ability is the core of the solution.

Both capacities is clearly is not my Cha Cha, snapshots strengths of the mobile Internet companies such as, but some well-known software development company is familiar. These famous software development company are in their of industry area has is deep of technology, and programme, and customer, resources accumulation, now some traditional of famous software development company has began intervention II dimension code area, once punches, they inherent of based combined II dimension code to quickly research better of industry application and provides more excellent of address programme, will on existing of II dimension code company produced great impact.

I make Cha Cha, as the representative of many QR company, they do not have a truly massive user base, unlike the System Integrator has a strong back-end solutions and software research and development capacity. Therefore a corollary to their core competitiveness could not be found. car dvrThere is no core competitiveness, it is difficult to make a profit from your users, and only VC, PE money earned, or burning their own money. Former Internet giant step by step press, after the containment of the system integrator, missing QR code of core competitiveness of the company how much longer they can hold?