PC will not die Lenovo cannot lose "manufacturing"

    
Beforevehicle dvr the interview with Yang yuanqing, reporter went to Lenovo in Shangdi Street showroom. One "Tablet notebook" can hang in the kitchen to see recipes, falling flat the sofa, table, ordinary laptop – Lenovo 2012 just released the world's first 360-degree flips the front more than more than 20 to visit United States customer representatives began to show admiration. Exhibition Hall every week to receive channels from around the world, customers and other visitors.

Accordingvehicle dvr to data from IDC recently published, in terms of global production of intelligent terminals, Samsung I, Apple II, followed by Lenovo, and increasingly with the fourth HP.

Lenovo, which more than 20 years ago by a small bungalow in the start of China, Zhongguancun IT enterprise, now has one of the world's largest PC manufacturer in the world. In the smart-phone, Lenovo released in 2010 when the first smart phones from only 1% per cent domestic market share, to the current 15% per cent market share.

Yesterday afternoon, and Chief Executive Officer Yang yuanqing, Chairman of Lenovo Group had accepted an interview with this reporter, Association in recent years, such as how to deal with new competition in the field of mobile Internet opinion on the issue.

PC will not perish

Reporter: with the rise of smart phones, tablet computers, many people believe that PC manufacturers gradually lost their competitive advantage in the age of the mobile Internet. What do you think?

Yang yuanqing: smart phone does not like the phone, just call or send text messages-simple voice communication tool, also involves a large number of applications, data and services. These are related to the traditional PC manufacturers the long-term accumulation of ability and talent. Now small to smart phones, smart TV, its application and data services, there are PC system architectures.

If you are more specific, we in the security equipment, in terms of synergy and synchronization of the device, will gradually establish their own unique advantages.

Such as a mobile phone security. Now we all know Android security risk is very serious, compared with factory-installed security software after, associative editing code, and more top-tier design-time security issues into account. This is like cold to keep warm to prevent colds, wearing a down jacket is warm, but only healthy and fundamentally solve the problem of weak immunity, to less cold.

At the same time I believe that despite the rapid development of Tablet PC, but the PC will not quickly disappear, Tablet PC is only effective complement to traditional PC, consumers will shift to high-end PC and big-screen smart phones.

Reporter: compared with that of the two giants Samsung, Apple, Lenovo these advantages in the mobile terminal is still there?

Yang yuanqing: apart from car dvr accumulating in software, application, compared with Samsung, Apple, Lenovo's channel also has a strong advantage. Samsung may rely mainly on large home appliance stores, Apple has its own stores, but stores limited in urban centres, but dozens of order of magnitude. While Lenovo has tens of thousands of stores in China, across China's cities, towns and even small County. When you come to a very small town, even the county seat the following villages and towns, can see Lenovo's store. In every corner of the store, a great user base, this is our strength. In addition, the product line we have achieved high coverage, price full coverage from hundreds of dollars to thousands of dollars. Much more mobile phones than computers sold, this is an inevitable trend, extensive product coverage is therefore an advantage.

There is an advantage that we firmly grasp the production and channel. We can channel while low inventory as possible, whilst maintaining a domestic market. Such operational capabilities are unparalleled by foreign manufacturers.

High-end era to "deep"

Reporter: with the original enterprise are scrambling to set up factories in developing countries with low labor costs of different, Lenovo set up production lines to developed countries, as some people in the media, the industry worried that it means manufacturing to the United States return or just a legend in the trend of international strategic layout considerations?

Yang yuanqing: last October, the Association announced in United States North Carolina set up production lines for production of personal computers. This is Lenovo for the first time in the United States established PC production line. Lenovo set up production lines in North America, in order to more quickly adapt to the needs of the local customers, meeting the pace of internationalization of the Association.

Lenovo's customers today across more than 160 countries around the world. In the global expansion of "breadth" reaches a certain scale at the same time, we need to "deep" effort at the same time, deep plowing in key markets.

One manifestation of this is, we not only build a localized marketing and sales team, also in countries such as the United States to establish production bases, increase investment in research and development, and take advantage of local talent in developing local competitive advantages. The Omni-directional multi-angle layout will make it faster, creativity is stronger, and more flexibility to respond to needs of global customers in the high-end PC development.

Inspiration from "manufacturing"

Reporter: HP PC areas, such as the competition manufacturers gradually manufacturing sectors outsource, why Lenovo "stubborn" insistence that their manufacturing?

Yang yuanqing: we don't like a lot of companies outsourcing production, when market demand is high not people for goods, bad market emergency brakes when people can't stop, this poor flexibility. Lenovo special emphasis on independent production, think of hardware operations is very important.

Lost or lost "manufacture". Losing manufacturing, lost their innovations. Because once you outsource all production processes are,car dvr companies are no longer come into contact with component, parts, for component innovation is no longer in the field of sensitive, will also miss many of the creative inspiration.

Lenovo recently in Wuhan has invested nearly 5 billion yuan is ready to create a smart mobile phone production base, the annual output of at least 30 million or 40 million. Upon completion of the base, our response to the smart phone market will be more rapid, flexible.

Three upside is destined to a purely two-dimensional codes Enterprise fire too long

QR does now fire, into the two-dimensionalmobile dvr codes industry company has reached hundreds. Two-dimensional codes fire, two dimensional company fire you? I look up and intelligent snapshots, two well-known enterprises to have a look in the QR code QR company status.

I look up claim to have 50 million users, smart snapshot also said he has 30 million users. They have so many users? Even though they ring so many users, can logically form a profit model?

First, even if both QR well-known enterprises in the area, in fact, is not truly car dvr a huge user base. Because of their advocacy of figures is not the actual number of users, but only of cell phone software in the Android and Apple's app store downloads.

According to the law of General app, 100 downloads, really only 10% active users. With the passage of time, this 10% also gradually lost, need to keep new users to add. Therefore, everywhere I look are smart snapshot, at best, millions of active user, formation as far as micro-huge user base of millions of levels. Therefore, relying on accumulation of a large number of users, then the profit model of routine would be unable to form.

Secondly, even if the accumulated a huge amount of user, in the area of two-dimensional codes, vehicle dvr can form a real business model?

I look positively develops online database resources, data collected ground retail spend considerable human; also of Access database, offered by guided shopping pumped into, but these have been validated is utterly inadequate and do not have adequate profitability.

Smart snapshot, is initially positioned to develop client-side user, then attempt to make the solution, now began to do marketing investment, twice a year management orientation adjustment, confused, almost no profitability.

Secondly, mobile dvr the QR code itself as an open source technology, and without too many technical barriers. QR code itself is not core, as hosted information media, it only applies on in depth in order to obtain a better development of the industry, two-dimensional code behind research and development capabilities, as well as the application of industry design ability is the core of the solution.

Both capacities is clearly is not my Cha Cha, snapshots strengths of the mobile Internet companies such as, but some well-known software development company is familiar. These famous software development company are in their of industry area has is deep of technology, and programme, and customer, resources accumulation, now some traditional of famous software development company has began intervention II dimension code area, once punches, they inherent of based combined II dimension code to quickly research better of industry application and provides more excellent of address programme, will on existing of II dimension code company produced great impact.

I make Cha Cha, as the representative of many QR company, they do not have a truly massive user base, unlike the System Integrator has a strong back-end solutions and software research and development capacity. Therefore a corollary to their core competitiveness could not be found. car dvrThere is no core competitiveness, it is difficult to make a profit from your users, and only VC, PE money earned, or burning their own money. Former Internet giant step by step press, after the containment of the system integrator, missing QR code of core competitiveness of the company how much longer they can hold?